I’m running out of greetings to start off with so this week
it’ll be a simple “Hi, hello.” So, 7th blogpost. This week I want to
talk about my own opinions on what this blogpost is themed on. The internet and
music. I don’t think I’ve really touched on my own feelings on the subject
directly.
So, generally speaking 3.2 billion people have access to the
internet with 1/3 of the entire earth’s population on social media. Yeah, a lot
of people. So, imagine the opportunity this presents to a young budding artist
that wants to be the next big thing. I think this all stems from the Internet’s
nature of accessibility. I say nature
because currently having access to the Internet is considered a human right in
society, especially when it comes to education. But if we talk specifics then
the Internet provides a myriad of platforms that can enable a new artists
career. I’m talking about Soundcloud, Facebook, Twitter, Snapchat, Spotify,
iTunes, YouTube the list could go on.
For the past dozen weeks, I’ve been conducting research on
the effects of the internet on music promotion and the results of said research
have basically reinforced my original opinions. Digital revenue accounts for
50% of Global sales for music in 2016 and its forecast to go even higher in
2017. Now when you think about it, this really isn’t surprising. Streaming
services have popped up out of nowhere and are being used globally in the
millions. YouTube is being used by some of the biggest labels as launch
platforms for songs as well as Twitter for announcements. The entire music
industry is evolving into a digital market.
But the ones who benefit off this movement the most is the
ones who aren’t making money of their
music career… yet. It’s like I mentioned, artists have all these opportunities
to get noticed. In the past the ways
of marketing yourself was through physical means of playing live shows and handing
out mixtapes. While those methods are still present the Internet turns those
past methods on their head by making it possible for artists to generate their
own spotlight as opposed to looking for an already existing one to stand in. It
all became independent. Take Chance The Rapper for example. He’s won three
Grammys without selling a single album. He makes all his revenue from touring,
merchandise and streaming and he hasn’t signed to any labels in a feat to have
total control over his music. His is a success story that large executives are
keeping an eye on and what is inspiring a new generation of artists.
If Chance can do it then why can’t anyone else. Artists are
now able to organically build their audience entirely on their own and then
further create a management team for themselves without ever being bound by any
contracts. For me it’s a whole new barrel of fish where the fish are starting
to jump of the barrel and land in the ocean. As long as the Internet remains
free and accessible then the possibilities of progression are endless. If Vine
can create a community of content creators who all live in the same apartment
complex why can’t music?
Until Next time, stay tuned